Privacy Policy
Last Updated: 2026
Welcome to whatmatterswe.ca (the "Website"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our Website.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Information: Name, email address, and other contact details when you subscribe, contact us, or submit forms
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking: Information collected through cookies, pixels, and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, referring URL, and clickstream data
How We Use Information
We use collected information for the following purposes:
- Analytics and website performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience enhancement
- Responding to inquiries and communications
- Marketing communications (with your consent)
- Compliance with legal obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Website functionality
- Analytics Cookies: Track user behavior and site performance
- Affiliate Cookies: Monitor affiliate link clicks and conversions
- Marketing Cookies: Support targeted advertising and retargeting
You can control cookie preferences through your browser settings or opt out of non-essential cookies using our cookie consent tool. Note that disabling essential cookies may impact Website functionality.
Third-Party Links
Our Website contains links to third-party casino and betting sites, as well as affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We encourage you to review their privacy policies before providing any information. Your use of third-party sites is governed by their terms and privacy policies, not ours.
Your Rights
As a Canadian resident, you have the following rights regarding your personal information:
- Right to access your personal information
- Right to request correction of inaccurate data
- Right to request deletion (subject to legal obligations)
- Right to opt out of marketing communications
- Right to withdraw consent at any time
To exercise these rights, please contact us using the information below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable Canadian law. Affiliate tracking data is typically retained for the duration of the affiliate relationship. You may request deletion of your personal information subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days or as required by applicable Canadian privacy legislation.