Affiliate Disclosure
Last Updated: 2026
How We Earn Money
What Matters We (whatmatterswe.ca) is a participant in affiliate marketing programs operated by various online casinos and betting platforms. When you click on affiliate links on our website and complete a qualifying action (such as signing up or making a deposit), we may earn a commission at no additional cost to you.
Our Editorial Independence
Our affiliate commissions do not influence our editorial rankings, reviews, or recommendations. We evaluate all casino and betting sites based on objective criteria including security, game selection, customer support, bonus terms, and user experience. Our rankings reflect our honest assessment of each platform's quality and suitability for Canadian players.
How to Identify Affiliate Links
Affiliate and sponsored links on whatmatterswe.ca are clearly marked with one or more of the following indicators:
- "*" asterisk symbols
- "Affiliate Link" labels
- "Sponsored" tags
- "Visit Site" buttons with affiliate tracking codes
Canadian Compliance
This disclosure complies with the Advertising Standards Canada (ASC) Code of Advertising Standards and applicable provincial consumer protection regulations. We maintain transparency in all affiliate relationships as required by Canadian advertising guidelines.
Your Responsibility
We encourage you to conduct your own independent research before engaging with any betting platform. Gambling involves risk. Please gamble responsibly and ensure you meet all legal age requirements in your province. If you have concerns about gambling, contact Responsible Gambling Canada.